Health experts call for more regulation on energy drinks
International health experts are calling on governments to take a stronger regulatory stand on the use of energy drinks.
The call comes following an international conference at Deakin University late last year that looked at the current evidence regarding the consumption, marketing and harms associated with the use of caffeinated energy drinks.
The research findings presented at the conference included energy drinks being associated with cardiac arrest and sudden death, heart palpitations, digestive tract problems and increased anxiety, even in children as young as 12 years; the consumption of energy drinks with alcohol linked to greater levels of harm and their use as a way to ‘sober up’ substantially increasing the likelihood of injuries.
It was the conclusion of those attending the conference that the current situation surrounding energy drinks is a clear case of regulatory failure and that government regulatory agencies should act in order to protect the health of those most vulnerable in the community, especially children.
“The increasing evidence of the harms associated with energy drinks can no longer be ignored,” said Deakin’s Associate Professor Peter Miller, convenor of the conference.
“It was startling to those at the conference that this apparently harmless substance was shown to be such a significant threat to adults and, more alarmingly to children.
“It is time that we see leadership from our governments to ensure that consumers of energy drinks are properly informed and that parents are given the ability to make informed decisions about children’s energy drink use.”
To this end the conference attendees have put together a ‘statement of concern’ that summarises the research findings and provides recommendations for policy change, further research, improving clinical and professional practice and the role of industry.
The statement of concern says “attendees discussed systematic efforts of the industry to fund research that produces benign findings and called for serious academic and regulatory review of such practises. Attendees also noted the intimidation tactics of the Australian Beverages Council, which were likened to those employed by the tobacco industry in the past.”
The statement of concern outlines key policy change options and recommendations discussed at the international conference:
Limit the caffeine level allowable in energy drinks
Limit caffeine level in the product. Currently, the United States lists caffeine as “generally recognized as safe” (GRAS) at 200 mg/L. Many energy drinks sold in the USA and in Australia exceed this level. In Australia, the maximum caffeine content allowed in energy drinks is much higher at 320mg/L; almost all popular brands are manufactured at this limit.
Limit access and availability to youth
There is a lack of evidence showing these products are safe, and attendees recommend cautionary measures until product safety is demonstrated. Conference attendees, and the law in the USA, define children as individuals under the age of 18. In Australia, no definition exists for energy drinks policy. It is recommended that as a default measure, governments around the world should ban the sale of energy drinks to anyone under the age of 18 years old, as done in countries such as Denmark, Turkey, Norway, Uruguay, Iceland and Lithuania.
Ban pre-mixed alcohol and energy drinks
Following the lead of the USA, whose FDA took steps to send warning letters to the makers of pre-mixed caffeinated alcoholic beverages, other countries should ban the production and sale of all pre-mixed caffeinated alcoholic beverages.
Strong regulation is needed on the labelling of products to ensure consumers and parents are aware of the health concerns associated with energy drinks.
There is a need for effective regulation of advertising and other forms of marketing – such as give-aways and cross-promotions – these strategies should be monitored and regulated.
The statement of concern also identified the following research gaps:
- Need for data on the safety of energy drinks containing caffeine in levels that exceed the current U.S. “safe” limit, especially for children younger than 18.
- The long-term health effects of ‘energy blend’ ancillary ingredients, especially in children.
- The pharmacological actions and interactions of “Other” ingredients such as guarana, taurine, and other ‘black box’ ingredients; (the so called ENERGY BLEND) with caffeine
- The mechanisms that link EDs to increased risky substance use (including tobacco use), including possible pharmacological interactions.
- The feasibility and acceptability of screening tools for ED consumption among children.
- The interrelationships between ED use, sleep, cognitive function and academic performance.
The statement of concern will be sent to relevant state and territory health ministers as well as the federal government.
Extracted in full from Food Magazine.