This is an exciting week for ACAPMA and our members, with a refresh of the main ACAPMA website (www.acapma.com.au) and the launch of a brand new website (www.acapmag.com.au) that has been designed to keep you informed about the issues affecting the downstream petroleum industry.
These two new sites are the first of three websites to be launched in coming weeks as part of a comprehensive renewal of our digital presence. ACAPMAg online is the latest in online media delivering the latest in news and information for the Industry, Joining ACAPMA and ACAPMAg will be a new National Conference & Expo site.
Keen-eyed members may have already noticed that we have made some changes to our corporate brand.
“The new branding and website changes are all part of a refresh of our corporate image and related vision to be the leading voice of the petroleum and convenience industry in Australasia,” new ACAPMA CEO Mark McKenzie said.
“I am particularly excited about the dedicated news website as it is an online publication like no other; created by the industry for the industry.
“ACAPMA has spent time making sure the news website reflects the interests of the convenience and petroleum marketing industry. Our aim is to make this new information resource the most trusted source of information about our industry. We hope to achieve this by delivering articles that not only inform the reader, but also challenge traditional thinking”.
Mark acknowledged that the change over to the new platforms would require additional work to ensure all members have an individual login to access what will be, locked content for members or subscribers.”once these new sites are fully functional, our members will reap the benefits of the websites providing industry-relevant information that is useful and easily accessed”
The new websites are complemented by a new weekly eNews that makes it easier for you to subscribe to get the news you want delivered directly to your inbox.
“Our members told us that they wanted a forward thinking, progressive organisation to advocate for them, keep them informed and ensure their voice is heard at the highest level of government and business,” Mark said. “These new websites are a significant step towards the practical achievement of this objective.”