Mexican fast-food chain Guzman y Gomez (GYG) is set to venture into the drive-thru space, announcing plans to open 38 new restaurants over the next 18 months.
GYG said 24 of the new stores will include drive-thru functionality, and an additional four stores will be opened in partnership with Caltex petrol stations in NSW and Victoria.
As many as 17 stores will be opened in calendar 17, set across Western Australia, Queensland, NSW and Victoria. Five of the 11 drive-thrus set to open this year will be based in Queensland.
“GYG is here to shake up fast food and we’re showing customers they don’t have to compromise on quality for the sake of convenience and speed,” said GYG founder and managing director, Steven Marks.
“We pride ourselves on giving our guests the best experience possible, so we’re putting our own crew into each Caltex store to ensure our food and customer service is of the same high standard you’ve come to expect from GYG,” he added.
The announcement comes less than a month after the company posted a teaser photo of a drive-thru sign to their Facebook page, attracting more than six thousand likes and four-hundred shares.
The company is also in the middle of an Asian expansion plan that has seen it open a dozen stores across Singapore, Tokyo and Japan.
Extracted from Inside Retail.