The Australian fuel retail market has long operated with the use of franchise agreements.
Franchise agreements are a great mechanism for allowing smaller businesses to participate in the retail fuels market while simultaneously affording franchisors with the ability to expand their operations without the need to use large amounts of corporate capital.
Like all industries, however, the long-term sustainability of franchise agreements is wholly dependent upon both the franchisor and franchisee working harmoniously for the financial and strategic benefit of their respective enterprises.
“It would be fair to say that, in recent times, a degree of tension has been introduced into franchise agreements because of the high-profile wage underpayment issues that have been identified in ours and other industries”, said ACAPMA CEO Mark McKenzie.
The response of some franchisors to this issue appears to have resulted in increased questions being asked of their franchisees, with some franchisees asking whether they are legally obligated to respond to such requests.
“It goes without saying that Franchisors have the right to make reasonable requests of franchisees in their quest to ensure that franchisees displaying their brand on the forecourt are complying with the requirements of employment law”, said Mark.
“Such action is in the wider interests of the retail fuel industry by ensuring that franchise businesses not paying correct wages are not allowed to continue to enjoy an unlawful competitive advantage over the majority of franchisees that are doing the right thing”, Mark added.
ACAPMA has, however, received numerous inquiries from franchisees in recent months questioning whether the actions that are being taken are unreasonable.
“We suggest that any franchisees who are concerned about the nature of any requests that are being made should make direct contact with their franchisor in the first instance”, said Mark.
“If this action fails to deliver a satisfactory result, the Franchisee is entitled to take full advantage of the dispute resolution procedure that exists under the Australian OilCode Regulation”, said Mark.
The Australian OilCode Regulation (2017) operates under the umbrella of Australian Competition and Consumer law. It sets out, among other things, the key requirements for the operation of fuel reseller agreements in the Australian market.
“Importantly, the Oil Code Regulation provides a mechanism for franchisees to resolve disputes via mediation without the need for more costly and often stressful litigation via the courts”, said Mark.
If the parties agree to proceed to an OilCode mediation, which can be initiated by either party, modest costs are typically shared between the parties.
An overview of the operation of the OilCode Regulation (2017) for fuel resellers can be obtained by visiting https://www.accc.gov.au/publications/an-overview-of-the-oilcode-for-fuel-resellers
Further information about the Dispute Resolution Process can be secured confidentially (and free of charge) by contacting the Dispute Resolution Adviser on 1800 476 706 or by sending an email to firstname.lastname@example.org.