Viva Energy Australia Pty Ltd (“Viva Energy”) and NightOwl Convenience (“NightOwl”) are pleased to announce the signing of an Agency Deed that will see NightOwl operating five Shell branded service station sites within the next 12-months, and enter the West Australian market for the first time.
Viva Energy Business Manager, Jennifer Gray, said the company was excited to be working with NightOwl, who have already spread their wings across the Queensland and New South Wales convenience market for over 40-years.
“Viva Energy is looking forward to working with NightOwl to develop and grow a fuel and convenience offer, initially starting with five sites, but with scope to develop many more,” said Jennifer.
“We see significant opportunities in the convenience market and we are very pleased to have NightOwl on board,” she said.
“Early this year we opened our first service station site under a commission agent model in Aratula, Queensland, closely followed by a store in Truganina, Victoria and most recently Blair Athol in South Australia.”
NightOwl has been in the convenience market for more than 40-years and currently operates a network of 70 plus convenience stores in both Queensland and New South Wales. With its distinctive yellow logo, NightOwl is well-known for providing traditional grocery items, fresh fruit and vegetables and hot food 24-hours a day, seven days a week.
NightOwl Franchisor, Adam Adams, said he was excited to join forces with Viva Energy, the exclusive licensee to the Shell brand in Australia.
“The opportunity to work with Viva Energy to is a significant step for us and we are confident that we will be offering customers a unique market proposition, said Adam.
“Combining convenience and fuel sales is a proven and highly successful model so we are delighted to have signed this deal,”
“We’ve had a desire to enter the West Australian market for some time now and this deal also means we can make this wish a reality.”
“We look forward to opening our first store with Viva Energy in Noosaville, Queensland, later this year, followed by sites across Metro Perth including Maddington, Ravenswood, Bellevue and Redcliffe over the ensuing months.”
Viva Energy is the exclusive licensee to the Shell brand in Australia and was launched in 2014. In addition to its 950 plus Shell branded service station network and its Geelong Refinery (VIC), Viva Energy operates aviation, bulk fuels, bitumen, marine, chemicals and lubricants businesses supported by more than 20 storage terminals across the country. Visit www.vivaenergy.com.au