7-Eleven Australia bagged the NACS Asian Convenience Retail Technology Award at a summit in Shanghai, China last night for its 7-Eleven Fuel App.
Angus McKay, 7-Eleven CEO, said the app, which has been downloaded over 1.6 million times, was recognised for its innovative nature and its impact on business growth.
According to McKay, the 7-Eleven Fuel App is the first of its kind which uses customers’ current location and real time fuel price data to allow them to find the best local fuel price at their five closest 7-Eleven stores.
“They can ‘lock in’ that price and redeem it at any 7-Eleven Australia fuel store within seven days,” he said.
The app, which was launched in February 2016, has allowed consumers to save more than $10 million collectively on their fuel purchases using the app, according to 7-Eleven. An average saving of $4.47 per fill (11.8 cpl).
The convenience store chain said the app Fuel Price Lock has been used in 2.2 million transactions.
“The fuel app gives drivers another reason to actively choose 7-Eleven, in addition to our high quality Mobil fuels,” said McKay. “Of course we aim to be competitive in our everyday fuel pricing, but the app gives customers the opportunity to take control when petrol is cheaper, and use that price lock when it’s convenient for them that week.”
McKay said the additional value provided to fuel app users through the app’s merchandise offers and freebies was making a strong contribution to the average basket size of fuel app users.
“Customers with the app get exclusive product discounts and offers in addition to the fuel price lock capability,” he said.
McKay said consumers have already redeemed more than 1.1 million offers through the fuel app since launch.
Extracted from Inside Retail