Australian petrol-convenience industry is facing a period of unprecedented
change. New vehicle technologies, petro-politics and seismic changes in the
national retail market over the past 12 months, suggest that strong leadership
and good strategy will be vital to the future financial success of
petrol-convenience businesses in Australian and New Zealand.
many business owners are rightly focussed on building a convenience offering
into their market offerings, the mixed performance of fuel businesses in this
area raises key questions about the quality of the overall business strategies
that are being pursued – and the degree to which this particular strategy
accommodates the risk posed by some of the bigger changes occurring in the
“The focus on coffee and prepared food is essential but that is an action for today”, said ACAPMA CEO Mark McKenzie
are bigger challenges looming with respect to national political leadership, the
changing nature of work, changing vehicle technologies, changing consumer
behaviours and the rise of the digital economy”, said ACAPMA CEO Mark McKenzie.
expanding what we sell from a retail site while the world is changing beyond our
site boundary is a classic case of ‘not seeing the forest for the trees’ – and
so the focus of the 2019 event is to continue talking about the importance of
the trees”, added Mark.
The Asia Pacific Fuel Industry Forum has developed a reputation for promoting whole-of-industry discussion on these important issues, with a view to providing the insights fuel retail businesses need to survive today and prepare for tomorrow.
Within this context, the APFI Forum 2019 will advance the theme “Leadership and Policy”. To be held at the Melbourne Conference and Exhibition Centre on 17 & 18 September 2019, the importance of this Forum cannot be overstated given the significant changes that have occurred in the fuel retail market over the past 12 months.
discussion on leadership will be kicked off by the Hon. Peter Costello AC, former
Federal Treasurer in the Howard Government between 1996 and 2008. Mr Costello
is Australia’s longest serving Treasurer and was appointed Chairman of the
Independent Advisory Board of the World Back and is a member of the Board of
Guardians of Australia’s Future Fund.
“Not one to be backward in coming forward, Mr Costello will provide a frank assessment of the current state of political and policy leadership in Australia within the context of what it might mean for large industries such as our own”, said Mark
Costello will be joined by several senior speakers who are demonstrating
business and industry leadership in key areas of business and societal change.
Group Commercial Director of EG Group, Ilyas Munshi, will travel out from the
UK to tell the Euro Garages story as the company commences operations in
grown to the point of operating 8700 sites and employing 30,000 staff across
three continents in a short period of time, the EG story provides a fascinating
insight into the changing nature of the businesses that are operating in our
industry”, said Mark
presentation will also be provided by Gavin Gomes (Director, Canon Business
Services) about the substantial work that Canon has recently completed to
better understand the changing nature of work – and what this might mean for employment
in the future.
Essentially, the agenda has been expanded beyond petroleum issues to incorporate a rich discussion about convenience strategy (as opposed to products).
Thompson (Managing Director of Kalibrate’s Market Intelligence and Planning
Division) will discuss how data can be used to inform convenience strategy.
This presentation will provide benchmark comparisons between countries in the
Asia-Pacific Region – and explain how these insights can be harnessed to
develop market differentiation within individual markets.
delegates will also receive the regular presentations about legislative and
policy developments – a hallmark of past events.
Hall has been expanded to incorporate exhibits from providers of business
services focussed on the convenience side of the business, in line with the
expanded focus on petrol AND convenience.
Trade Hall proposition is simple – we provide a conference agenda that is rich
in content to attract business owners, principals and senior executives. This
provides an opportunity for quality access for service providers participating
in the trade hall market”, said Mark.
One of the highlights will be the Petroleum Contractors Forum. This year, delegates will be engaged in a discussion about the roll-out of national training standards (and industry credentialing) for petroleum contractors.
“I am particularly excited about the Petroleum Contractors Forum as it will provide the opportunity to discuss the roll-out of nearly four years of work on the development of national skill standards for petroleum contractors working in our industry”, said Mark
the greenlight for the development of these standards recently provided by the
Australian Industry Skills Council, we will have more to say on this work in
coming weeks”, added Mark
as those who have attended past APFI Forums will know, the event is not all
conference sessions can be taxing which is why we make a special effort with
the conference dinner to create an event that is unique”, said Mark
Last year’s event staged in the spectacular aviation hall of New Zealand’s Museum of Transport and Technology. This year, the Forum dinner will be held at the iconic Melbourne Cricket Ground (MCG) – right in the middle of AFL Grand Final week!
are keeping the rest of the dinner details under wraps until the night of the
dinner, but it promises to be bigger and better than last year”, said Mark
the annual APFIF event has developed a reputation for providing delegates with
an ‘information dividend’. That is, information that they can’t easily get
elsewhere but can be practically used to strengthen their business.
wishing to stay in touch with event preparations and register their interest to
attend can sign up to the Forum newsletter by visiting www.apfiforum.com.
about sponsorship and exhibition packages can be obtained by emailing Sarah
Haughey (ACAPMA Marketing and Events Manager) via firstname.lastname@example.org or calling
the ACAPMA Secretariat on 1300 160 270.