BP service stations are going up-market, striking a new food partnership with David Jones.

Under the agreement BP will roll out David Jones ready-made meals and other gourmet items at rebranded service stations carrying both companies’ logos.

More than 350 products will be sold spanning “food-for-now” and “food-for-later” including free-range rotisserie chickens, ready-made meals, gourmet deli items, sandwiches and a selection of long-life groceries.

Ten sites located around major arterials in Melbourne and Sydney will host the new offer with more locations to follow.

BP Australia vice president sales and marketing Brooke Miller said both BP and David Jones aimed to deliver a best-in-class, high-quality convenience offers.

“The traditional service station offer of today will not fulfil the retail customer needs of tomorrow,” Ms Miller said this morning.

“BP’s vision is to transform convenience retailing … the new stores will invite customers to explore the future possibilities of retail convenience in Australia.”

David Jones food managing director Pieter de Wet said consumer behaviour was changing and demand for fresh food options continued to grow.

“Customers expect convenience and quality to go hand-in-hand, and our collaboration with BP enables us to share the David Jones Food offering with more customers than ever before,” he said.

“This product range combines innovation with freshness and taste to deliver an offering that is both convenient and of the highest quality.”

Australia’s petrol stations are attracting growing investment as Coles, Woolworths and Caltex all move to provide a more premium offer to cash on the demand for convenience from time-poor shoppers.

Australia’s convenience store sector was worth $20 billion in 2016, with food accounting for $8.3 billion of that, according to the The Australasian Association of Convenience Stores.

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