Australian convenience store 7-Eleven is offering its customers free freshly brewed coffee for the next 28 days.

And while there’s no catch, coffee lovers wishing to indulge will need to bring their own cup. 

The offer, part of an initiative by the chain to help bring an end to disposable cups, is open to all caffeine lovers regardless of what state they live in.

Those keen to get their hands on a free cup of Joe can visit any one of 7-Eleven’s 600 stores between August 6 and September 2 – all that’s needed is a reusable vessel. 

Convenience store 7-Eleven is offering its customers free coffee for the next 28 days – and while there’s no catch coffee lovers wishing to indulge will need to bring their own cup

The offer, part of an initiative by the chain to help bring an end to disposable cups, is open to all caffeine lovers regardless of what state they live in

The promotion is to help break Australians reliance on disposable coffee cups (stock image) 

Angus McKay, Chief Executive Officer, said 7-Eleven, one of Australia’s largest coffee retailers, is committed to reducing the amount of single use cups that end up in landfill.ADVERTISING

‘At 7-Eleven, we’re proud of our efforts to date in revolutionising the recycling of single use paper cups in Australia, but a great alternative to single use cups is bringing your own reusable cup. 

‘Less than one per cent of 7-Eleven coffee customers are currently bringing reusable cups, and we’d like that number to increase,’ Mr McKay said.

The CEO said part of the drive behind the campaign was to help Australians foster new habits – especially around their use of disposable cups. 

‘It takes 21 days to make or break a habit so we’re running this new initiative for 28 days to give Aussies the best chance of making a small change to their habits that, over time, will make a significant contribution to reducing single use cup waste.’

The convenience chain, which normally sells it’s coffee for $1 per cups, states there is no limit to the number of cups of coffee it is giving out.      

‘This is about reducing the number of single-use cups that go into landfill each day, not limiting the coffee consumed.’  

Extracted from Daily Mail