Petroleum is a fuel retail business that has been operating in the South-Western
Sydney community for more than 45 years. The business started with a single
service station operating under the AMOCO Brand in Lakemba in 1971.
has since grown to operate four sites – Chipping Norton, Condell Park, Yagoona
and its flagship store at Smeaton Grange – which all operate under the umbrella
of the BP Brand.
“One of the most
valuable things you learn from being in a community for such a long time is its
history”, said owner and operator Eddy Nader
community grows to know you and you them – and that is a very valuable asset
for any local business”, Eddy added
Like most of
the businesses of its time, Nader Petroleum has lived through the industry’s transition
from a fuel and automotive repair business, to a fuel business selling drinks
and confectionary, to a contemporary petrol convenience business.
decided to transition our business from simply selling fuel and confectionery
to full-blown convenience, we decided to rebrand our stores. But the transition
wasn’t simply about changing the signage on the store.
“Our goal was
to create a space where people could get good food and coffee on the go, as
well as providing a pleasant space for people to take 5 minutes out of their
busy schedule to relax”, Eddy continued
And so, the
Urbanista Café brand was launched in 2015, at our Smeaton Grange store, and
over the next two years launched at our remaining three stores.
the change in Brand, the business ventured into social media and has used this
medium to raise awareness of the Urbanista brand and generate affinity for this
brand within its local community.
couldn’t just be about selling good coffee and good food – I was keen to
continue to build on our 40 year plus history of serving our local community by
doing something that enhances the lives of people in our community”, Eddy said
year, in September, the business launches a charity promotion where 30c of
every cup of coffee sold in Urbanista Café’s network is donated to a charity.
“We wanted to
make this fundraising effort personal, so we always choose a Childrens’ charity
that means something to someone we know in our local community”, said Eddy
Urbanista Café, chose FAST- the Foundation for Angelman Syndrome Therapeutics
(See https://cureangelman.org.au/). Angelman
is a rare congenital disorder characterised by mental disability and jerky
movement which is caused by the absence of certain genes in specific chromosomes.
people in our community who had a child suffering from this Syndrome and so
that is why we picked FAST as our charity for 2019.
love these events as we get people who actively seek us out to buy their coffee
and be part of doing something worthwhile”, said Eddy.
The Charity initiative
is promoted via social media and the business attracts people that they don’t
normally see at other times of the year.
“We had a
customer this year who travelled from Manly to Yagoona – a round trip of around
3 hours in Sydney traffic – just to visit our café and support the cause”, said
to this year’s promotion was phenomenal. The promotion attracting locals,
passing tradies, the Mayor, local councillors and even members of the Canberra
Have a look for yourself: Link
of events are a welcome break from the usual negative commentary and, at least
from our perspective, they help build a valuable connection with the
communities we serve”, concluded Eddy
you Eddy – and all the team at Nader Petroleum.
If you have a worthy story to tell, we would love to hear it. Send
us an email (to email@example.com) or call us
on 1300 160 270 and we will be pleased to share it with our audience.