Wessel Petroleum has opened a new BP site in the Queensland town of Hervey Bay.

Opened on October 31, the site offers e10, ULP, ULT 98, diesel, Ultimate Diesel and AdBlue. The site also incorporates a four-bay carwash, three vacuum bays, a dog wash, and 175sqm of retail space (including a Wild Bean Café).

Addressing the retail space, Wessel Petroleum CEO Kurt Wessel says the store utilises BP buying group’s shop layout program. This involves the strategic placement of shop products in a customer’s path to purchase.

Mr Wessel also notes the importance of the Wild Bean Café in-store: “After the trial sites, this is the first Wild Bean Café to be open by a BP dealer. Wild Bean is such a well-known brand name throughout Australia and even the globe and it’s an honour and a privilege that we can now say we have one at our new site.”

The site didn’t come without its hiccups, though, says Mr Wessel.

“But I had a great team that really put in the hard yards and long hours to get open on our target date,” he said.

“The biggest challenge we faced was a slight delay which meant the two weeks before opening was go, go, go.”

Extracted from Convenience World