An embodiment of what it takes to win at the highest level, a nine-time Formula One Grand Prix winner, FIA World Endurance Champion, and one of motorsport’s widely loved faces, Mark Webber is now part of ExxonMobil Asia Pacific’s latest Mobil 1T campaign.
Centered around Mobil 1T, the world’s leading synthetic engine oil brand, the campaign celebrates Mark’s high-performance legacy, his love for motorsports, his endearing attitude, and his connection with car enthusiasts in Australia and across the world.
The campaign will be brought to life through a series of web videos and social media creative designed to inspire Australian motor enthusiasts to embrace relentless passion for cars with race-proven performance.
“Mobil 1T has helped teams around the world win over 130 track races and constantly drives vehicle performance as the ultimate in lubricant technology. Mark epitomises high performance and reflects the leadership, proven performance, and winning attitude that Mobil 1T represents,” said Lim Boon Seng, Mobil 1 Brand Manager, Fully Distributor Served Markets & Thailand, ExxonMobil Asia Pacific Pte Ltd.
“Mobil 1T is one of the most recognisable brands in the world, a champion in the racing community, and I am happy to be a part of this brand story,” said Mark. “Performance and reliability are the cornerstones of motoring enthusiasm, which ExxonMobil recognises and celebrates, and I am proud to be standing along with them in this journey.”
Mark appears in ExxonMobil’s first video (https://youtu.be/m-L-F1g80i0) that has been released this week across social media platforms.
Extracted from Global Travel Media