hours a day, 7 days a week, Australian’s buy their favourite on the go and
essential products at their favourite Convenience Store. The 2018 State of the
Industry Report, the annual review of the Convenience Industry suggests that
Australian’s drive some 2.37m merchandise transactions each and every day in
Convenience Stores. That’s a lot of community connections.
places Convenience stores as a key destination of choice for shoppers who
choose their favourite location each day to refresh and refuel, to grab a quick
snack and beverage or a hot pie, as well as to fill up their vehicle.
stores are intensely local businesses, offering an ever expanding range of
products and services. Most of all, they sell convenience, allowing shoppers to
quickly buy what they need and get on with their day. In rural and regional
areas, convenience stores are often the only place in town to buy grocery
items, fuel or other products or services.
reason why Australian’s love their local Convenience store is because many
share the neighbourhood’s interests – they are closely tied to the communities
they serve. In many cases, they connect to shoppers on a personal level.
from a deep desire to help, the #open7days campaign is about reminding and
persuading shoppers that Convenience Stores are deeply connected to the
community and not just by location. Many of the staff that serve shoppers, live
of thousands of Australians are facing the prospect of not being able to pay
their rent or mortgage, not being able to put food on the table, and if we lose
these businesses now those jobs will be harder to get back later. We can’t let
is an Industry wide call to arms. I implore all Convenience Brands and Banners
and Convenience Suppliers Australia wide to embrace the #open7days message. Use
it in your social media, place posters up instore, print team member t-shirts
or provide badges to be worn with their uniforms.
industry is facing a tough time ahead and taking leadership of communicating to
our valuable team members and our communities messages like this, are timely
for everyone. It gives the many, many people we employ hope and provides our
communities even more reasons to keep supporting their favourite Convenience
Convenience Stores #open7days.
Sourced from United Convenience Buyers