But now Ducati appears to be distancing itself from any form of electric progress in the near future.
The company’s VP of Global Sales and Member of the Board Francesca Milicia recently explained that electric motorcycles aren’t in the company’s plans:
“Will we produce an electric Ducati soon? No. We think that for the kind of machine we produce now, an electric motorcycle cannot guarantee the pleasure, the range, the weight, etc., that Ducati riders expect.
We are also looking carefully at other solutions for zero or minimal emissions, such as synthetic fuel. Other brands in our group such as Porsche are looking at it and it’s something we are looking at in the medium term.”
Milicia didn’t completely close the door on a potential Ducati electric motorcycle, claiming that the company is still open to the possibility in the future:
“We are thinking and working on electric. We are part of a group that’s going quickly towards electrification and it’s a good opportunity for Ducati.”
Milicia’s comments come at a time when electric motorcycles are starting to offer stiffer competition to gas-powered motorcycles. While still hampered by higher costs, electric motorcycles offer significant performance advantages thanks to their extremely high low-end torque.
A new wave of affordably priced electric motorcycles could change that though. Bikes such as the SONDORS Metacycle have entered the market for as little as $5,000, potentially removing one of the last barriers of entry to larger scale adoption of electric motorcycles.