Two years ago the Laredo Taco Company, a South Texas restaurant, launched a location inside the 7-Eleven Evolution store in Dallas.

Now the food truck is debuting a drive-thru restaurant at 7-Eleven’s sixth Evolution store, at Park Lane and Abrams Road in Dallas. The store marks 7-Eleven’s third Evolution location in Dallas and its sixth in the U.S., according to a press release.

7-Eleven acquired the Laredo Taco Company restaurants along with Stripes convenience stores in South Texas as part of the 1,000-store acquisition from Sunoco in 2018.

The drive-thru restaurant, which also offers indoor seating, marks the first time 7-Eleven Inc. has operated a corporate-owned drive-thru restaurant at one of its stores.

“This is delicious news for customers of both 7-Eleven and Laredo Taco Company,” Chris Tanco, 7–Eleven executive vice president and chief operating officer, said in the release. “7-Eleven is known as a beverage destination, and Laredo Taco Company makes some of the best quick-serve Mexican food anywhere. Throw in the convenience of grabbing a taco paired with a Slurpee drink through a drive-thru, and it’s a match made in heaven.”

At the drive-thru, customers can choose from over 30 beverages and even more food options and combinations. Inside the restaurant, diners can enjoy wine-based frozen margaritas, beer or wine.

Each 7-Eleven Evolution Store is an experiential testing ground, where customers can try and buy the retailer’s latest innovations in a pioneering store format. The retailer plans to open concept stores in North Texas and Manassas, Virginia, with more planned later in the year.

The convenience store brand opened four Evolution stores last year in New York City, Washington, D.C., San Diego and Dallas. A

“While opening the first Laredo Taco Company drive-thru restaurant with a 7-Eleven store would be exciting any time, we think customers looking for socially distanced ways to grab breakfast, lunch and dinner will really appreciate it now,” Tanco said in the release. “Soon I hope, ordering tacos and beverages for in-person get togethers with family and friends will be the norm once again.”

Extracted in full from: Latest 7-Eleven Evolution store home to drive-thru taco restaurant | Retail Customer Experience

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