Coty, the conglomerate that owns luxury brands such as Gucci and Calvin Klein, has started the production of fragrances using carbon-captured ethanol.

It’s a world-first in the globally distributed fragrance market.

Ethanol is a key ingredient in fragrance formulations. It’s a simple alcohol chemical compound.

Producing and burning ethanol releases carbon dioxide, which we know is harmful to our increasingly unwell planet.

By volume, it’s Coty’s most used fragrance ingredient.

Carbon-captured ethanol works to combat some of that damage by ‘capturing’ emissions during the production process.

What’s captured then gets fermented before being released back into the atmosphere.

It involves nearly no water consumption and lowers the need for agricultural land.

Switching to this kind of ethanol can significantly benefit the atmosphere, environment and local biodiversity.

fragrance bottles

Coty is using new tech to ‘recycle’ carbon emissions (Picture: Getty)

This has been made possible thanks to Coty’s partnership with LanzaTech, which bill themselves as a company using technology to ‘recycle’ waste carbon emissions, making new products from them instead, while ‘cleaning our air and giving carbon a second chance.’

The two began working together a couple of years ago, and now Coty have confirmed that as of late January 2022, the first Coty fragrances to use this type of ethanol went into production.

They’re on track to have the first bottles on shelves by March.

Coty, who also owns Tiffany & Co, Hugo Boss, Marc Jacobs and plenty of other household names, says they’re now ahead of schedule on plans to make the majority of their fragrance portfolio more sustainable by 2023.

Dr. Shimei Fan, chief scientific officer at Coty, said: ‘Coty’s accelerated release of fragrances made using carbon-captured ethanol represents the groundbreaking sustainability progress that I joined Coty to lead.

‘This exciting step forward in Coty’s sustainability journey demonstrates our ability to meet and exceed the ambitious clean and green roadmaps we have set for the future.

‘We are now on course to integrate carbon-captured ethanol into a majority of our fragrance portfolio ahead of our ambitious 2023 goal, putting Coty on the leading edge of sustainable fragrance innovation.’

Dr Jennifer Holmgren of LanzaTech added: ‘After two years of working side by side with Coty scientists to develop a high purity ethanol suitable for use in fine fragrances, we are excited to see Coty bring the first globally distributed fragrances made from CarbonSmart ethanol to market, so consumers can choose products made from recycled carbon.’

Your fragrance is about to get greener.

Extracted in full form: Fragrance giant behind Gucci begins using carbon-captured ethanol | Metro News

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