Coty, the conglomerate that owns luxury brands such as Gucci and Calvin Klein, has started the production of fragrances using carbon-captured ethanol.
It’s a world-first in the globally distributed fragrance market.
Ethanol is a key ingredient in fragrance formulations. It’s a simple alcohol chemical compound.
Producing and burning ethanol releases carbon dioxide, which we know is harmful to our increasingly unwell planet.
By volume, it’s Coty’s most used fragrance ingredient.
Carbon-captured ethanol works to combat some of that damage by ‘capturing’ emissions during the production process.
What’s captured then gets fermented before being released back into the atmosphere.
It involves nearly no water consumption and lowers the need for agricultural land.
Switching to this kind of ethanol can significantly benefit the atmosphere, environment and local biodiversity.