Their budget cups of coffee have garnered an unlikely yet loyal fan base over the years, and now 7-Eleven has created a surprising new item using their beloved beans.
To the surprise of beauty fans (and caffeine fiends) across Australia, the convenience store has partnered with Adore Beauty to launch a coffee body scrub.
Retailing for just $1, the exfoliating scrub’s formula is made from the same aromatic Arabica and Robusta beans found in the millions of cups of freshly ground coffee sold by 7-Eleven each year.
Produced locally in Australia, the scrub is 100 per cent naturally derived, vegan and cruelty-free and goes on sale on the Adore Beauty website tomorrow, March 22.
Australian actor Olympia Valance said that deciding to be the face of the new product was a “no-brainer”.
“Coffee and skincare products are two things I can’t live without,” Valance said.
“So being the face of 7-Eleven’s Coffee Body Scrub was a no-brainer.
“Now I can exfoliate, rejuvenate and caffeinate with the same great coffee Australians have been enjoying for years.”
The convenience store’s head of marketing communications, Adam Jacka, said that the body scrub is a fun and innovative way to showcase the “quality” of 7-Eleven’s coffee.
“We’re thrilled to be launching 2022’s most unexpected arrival in the beauty, the 7-Eleven Coffee Body Scrub. We take great pride in sourcing great quality beans from across the world to provide great coffee to customers every day,” he said.
“We wanted to showcase the quality of our coffee beans in new ways. More than 71 million cups are already enjoyed across Australia each year but we know some are still yet to try our iconic coffee.
“Seriously, our coffee beans are so good we’ve made a coffee scrub out of them.”
The limited-edition scrub is available here, while stocks last.