Ampol has celebrated the massive milestone of rebranding its 1000th retail site.  The site, located in Goondiwindi in QLD is a large truckstop and depot and a wonderful location to see in this milestone in a mammoth rebranding program that commenced in August 2020 and has been hit with literal fire, flood and plague and has met every challenge head on and delivered a truly remarkable amount of change in a very small amount of time.

Joined by local business, customer and community partners the celebration was also an opportunity to acknowledge the important role regional communities and businesses play in Ampol’s history and current operations.

Ampol’s first fuel pumps in regional Australia were installed in Moree in the late 1930s servicing modest expansion and a modest number of customers.  In Goondiwindi today roughly 160,000 customers will be served in a year and the site is a key in the local business and  transport industry support structure.  As a commercial fuel depot Goondiwindi supplies Australian made fuel and lubricants to over 100 agricultural, transport, manufacturing, retail and light industrial customers embedded in the region’s economy.

The site has been locally managed since the 1980s, with fuel and lubricants sourced from the Ampol refinery in Brisbane, the Ampol team in Goondiwindi support customers right across the region, extending to Inglewood, Moree, Mungindi and St George and driving almost 350,000 kilometres each year to reach customers where they are.

Matthew Halliday, Ampol’s Managing Director and Chief Executive Officer, said that while the revitalised Ampol looks a bit different to the Ampol of yesterday, the company’s values and proposition for customers remain the same.

“Ampol remains a proud Australian company and customers can expect the same great customer service and high-quality products when they step into our rebranded stores, underpinned by our market-leading infrastructure and networks and commitment to playing a positive role in local economies and communities.

“We know all our customers are excited by Ampol’s return, with these stores celebrating the best of our convenience offering through the Foodary and our unparalleled experience with premium fuels through our Amplify premium fuels range.”

Andrew Galligan, Ampol’s National Operations Manager for fuel distribution, said he was excited to mark the milestone in Goondiwindi given Ampol’s significant presence and extensive infrastructure and operations across the region.

“We are proud to contribute to the ongoing success of regional economies and communities and the Darling Downs and North West Slopes regions remain important parts of our national operations. Our local team has deep links to community through our customer base and partnerships with community organisations. We look forward to continuing to serve the community for many years ahead.”

“Congratulations to all of the many, many teams that would have battled COVID and all the restrictions and challenges that brought in achieving a staggering 1,000 sites rebranded.  A well deserved round of applause to all of you and the skilled contractors and suppliers who are no doubt a big part of the success of the rebrand program” added ACAPMAs CEO Mark McKenzie.

Elisha Radwanowski BCom(HRM&IR)