The company has announced a series of initiatives at the BP Amoco Marketers Association Convention and Business Expo to help branded marketers reimagine the consumer experience.

BP has announced a series of new initiatives for the innovation of its branded marketers service stations and convenience stores in the U.S. The investments will include new bp and Amoco credit cards, EV charging options, quality fuel and technology upgrades, amongst others.

The announcement was made official at the BP Amoco Marketers Association (BPAMA) Convention and Business Expo held in San Antonio, Texas. The new initiatives enable bp’s branded marketers opportunities to respond to consumer trends and access benefits based on bp’s scale as well as additional offers to reimagine the consumer experience.

“In the US, our branded marketers serve as frontline representatives for the bp and Amoco brands within their local communities. They are critical to bp’s convenience and mobility strategy and we are thrilled to continue offering new tools to support their business,” said Emma Delaney, Executive Vice President, Customers & Products for bp.

The additional offers include: Technology offerings from self-checkout providers Mashgin and Grabango, enhancements to BPme Rewards including an expansion of bp’s Price Match subscription service and a partner offer with SpotHero, a new bp and Amoco consumer credit card, continued investment in differentiated quality fuel and EV charging options available to integrate into their networks.

bp aims to double earnings from global convenience and mobility businesses by 2030 – increasing from around $5 billion in 2019 – while delivering returns in the range of 15-20%. During the same time, bp aims to increase customer touchpoints to 20 million in the same timeframe.

Extracted in full from: bp unveils plans to innovate service stations across the U.S. (