Both firms will study opportunities for construction and operation of co-branded sites and alternative fuels infrastructures in the country.

NewLink and Chevron have signed a memorandum of understanding (MoU) to explore potential brand licensing opportunities for Caltex-NewLink branded service stations and alternative fuels infrastructures in China. According to this agreement, the parties will explore opportunities to combine the strengths of Chevron’s Caltex marketing brand and Techron fuel additive, with NewLink’s construction and operation capabilities for new energy infrastructure.

Both firms have agreed to promote the construction and operation of Caltex-NewLink stations and alternative fuels infrastructures in the Chinese mainland, except for Guangdong and Tianjin. The MoU may include potential brand licensing opportunities in the Caltex fuels retailing business, and the sale of Techron fuel additives and a range of finished lubricants products.

“NewLink is a leader in digital energy service in China, with multiple competitive advantages in technology, network and services. We believe that exploring opportunities to combine the complementary strengths of both parties will enable us to provide Chinese customers with superior fuel and energy supply experience,” said Stanley Song, President of Greater China at Chevron International Fuel & Lubricants.

With China’s transition towards peak carbon emissions and carbon neutrality as well as the digital transformation of energy services, the two parties will explore potential opportunities to promote the construction and operation of alternative fuels infrastructures, which may include the supply of fuel, natural gas, electric vehicle charging and battery swap services.

“The collaboration between NewLink and Chevron will combine the experience from the global energy industry with the innovative practices of digitalized energy services in China, which we believe will enhance NewLink’s capability of serving the entire value chain of transportation. We hope to start the cooperation with Chevron as soon as possible, so we can support the development of integrated energy services and high-quality growth of the transportation energy industry,” added Dai Zhen, Founder and CEO of NewLink.

Service stations in China are transforming to expand their retail offerings, with the addition of commercial facilities such as convenience stores, catering, and automotive aftermarket services. NewLink will focus on upgrading its energy retail stations, strengthening its brand image, augmenting alternative fuels offering, improving its digital operation, and diversifying business models.

Extracted in full form: NewLink, Chevron to develop joint service station network in China (petrolplaza.com)

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