The Bend Motorsport Park (The Bend) is pleased to announce an exciting new partnership with ASX listed and leading Australian Energy company, Viva Energy.

From July 1, 2023, Viva Energy will commence a 10-year naming rights sponsorship of The Bend, affirming the energy groups long term commitment to Motorsport and to South Australia.

Dr Sam Shahin, Managing Director of The Bend Motorsport Park said “This is an exciting time for The Bend. I expect the partnership with Viva Energy will further build on The Bend’s reputation as a world class motorsport facility and will accelerate the venue’s next phase of growth as a top tier destination for both corporate and private clients across motorsport and non-motorsport events.”

There is a natural synergy between The Bend and Viva Energy as a supplier of high-quality Shell fuels and lubricants in Australia. I am looking forward to a long term association with Viva Energy as we work to expand the facility and uses of the venue.”

Viva Energy’s 10-year sponsorship of The Bend coincides with the company’s announcement to the ASX this morning of a transaction to merge the OTR Group with Viva’s recently acquired Shell branded Coles Express network of retail sites.

Yasser Shahin, OTR’s founder said, “The announcement today marks an incredibly exciting time for our company, delivering on several core objectives; to see OTR national, to be the leading convenience brand in Australia and to remain true to our roots headquartered in Adelaide.”

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