BP anticipates sales of over two million chocolate eggs as customers stock up on treats when they head off to visit family and friends.

Easter classics are expected to dominate sales with the number of Cadbury’s Creme Eggs sold at BP stores expected to increase by 47% to one egg every 17 seconds.

Meanwhile, following record sales for Mother’s Day, Easter flowers are already up by 44% compared to last year.

BP expects to sell just under half a million hot drinks in the build-up to Easter as motorists seek a caffeine boost on their travels.

It expects 40,000 sausage rolls, 50,000 bacon and cheese turnovers and 35,000 bacon and sausage baps to fly off the shelves while donut lovers will enjoy favourites like jam and double chocolate, with expected sales of 35,000 over the Easter week.

Sonya Adams, BP’s VP mobility & convenience retail UK, commented: “Customers across the country will be hitting the road over the Easter weekend and loading up on high quality fuels alongside chocolate and treats along the way.

“We’re open as usual across the Easter bank holidays, so whether a coffee while on the move, snacks for their journeys or picking up dinner for later, we are committed to meeting customers’ evolving needs.

“As consumers change the way they interact with our stores, we aim to deliver exactly what they want, when and where they want it.”

Extracted in full from:  https://www.talkingretail.com/news/industry-news/bp-predicts-record-sales-of-over-2-million-chocolate-eggs-26-03-2024/