7-Eleven is set to help drivers go further. So much further, in fact, that they might even forget why they started driving in the first place.
Mobil’s fuels at 7-Eleven have been reformulated with new technology designed to enhance engine performance.
Says Adam Jacka, head of brand, marketing and loyalty at 7-Eleven Australia: “With Mobil’s best ever fuel formulation, 7-Eleven customers can fill up with the confidence we are helping their engines go further.
“In a world of parity products with little differentiation, this is a genuinely unique, powerful benefit for customers, and we challenged ourselves from a marketing perspective to push the boundaries in how we bring this to life.”
The integrated campaign launches with a film directed by Jeff Low from Revolver. It features a never-ending car chase where the hero and villain have been driving for so long, they can only be sure of one thing (maybe).
Says Tian Murphy, executive creative director at CHEP Network: “The ability to drive further on one tank was such a simple place to start. We looked for a way to tell Australia about it in the most entertaining way we could.”
In addition to the hero film, the integrated campaign includes a rollout in partnership with media agency, PHD Media, and extends across OOH, audio, digital, and instore.
The new Mobil fuel ranges are now available at over 600 7-Eleven stores in communities across the country.
Extracted in full from: https://campaignbrief.com/7-eleven-and-mobil-set-to-help-drivers-go-further-in-new-campaign-via-chep-network/
