Mini has officially backed away from its earlier commitment to become an all-electric brand by the end of the decade.
Originally announced in 2021, the BMW Group subsidiary’s electrification timeline has now been revised as internal combustion engine (ICE) models continue to dominate demand.
Michael Peyton, Mini’s Vice President for the Americas, confirmed the strategic pivot in a recent interview with Automotive News. “We’re still moving in that direction [towards an electric-only lineup], but we’ve seen, particularly for North America, ICE is still very much a thing and will be for the foreseeable future,” he said. “So, we have changed a bit of our approach as a brand [and] going to build ICE longer.”
Rather than scaling back production, Mini plans to invest further in new petrol-powered offerings. According to Peyton, development will continue for future ICE products.
Extracted in full from: https://www.drivencarguide.co.nz/news/mini-delays-ev-only-plans-will-keep-petrol-cars-beyond-2030/
