Shell Reddy Express and Shell OTR have joined forces with Universal to introduce ‘Shrek-mas’ across Australia, leveraging Shrek in its latest merchandise and campaign for the festive season.
This campaign follows the earlier success of the Minions and Monsters initiative, aiming to capture consumer interest with a festive twist inspired by the popular Shrek franchise.
The Shrek-mas campaign features a range of limited-edition collectibles, merchandise, and themed food and beverages. Among the offerings are eight collectible Shrek-mas Bauble Buddies, which are available for purchase at $7 each or can be obtained for free with a $15 spend. These blind-box collectibles include mini plush characters that can serve as Christmas decorations, keyrings, or bag tags.
Additional themed products include a Shrek-mas storybook pop-up Christmas tree, Shrek-inspired ‘slime’ Slushie cups, Swamp Pies, character ice cream cups, and glow-in-the-dark popcorn boxes. The campaign is designed to appeal to fans of all ages, bringing a “distinctly Shrek twist” to the festive season.
The marketing strategy supporting Shrek-mas is comprehensive, incorporating online video, out-of-home, radio, social, and digital channels. Festive activations are also part of the promotional mix, aiming to engage consumers across various touchpoints.
Pippa O’Regan, Viva Energy Retail General Manager Marketing & Customer Engagement, commented on the campaign: “Following the fantastic response to our Minions and Monsters campaign, we wanted to bring customers something just as fun and unexpected for Christmas. Shrek is loved across generations, and Shrek-mas gives our customers lots of different ways to join in, whether they’re collecting Bauble Buddies, grabbing a Shrek-inspired treat or finding a fun gift for a Shrek fan.”
Mel Green, Senior Marketing Manager at Universal Destinations and Experiences, expressed enthusiasm about the partnership: “Christmas is all about traditions, but Shrek has never been one for doing things the conventional way. We’re thrilled to partner with Shell Reddy Express and Shell OTR to give the festive season a distinctly Shrek twist, with collectibles, treats and plenty of surprises for fans young and old.”
Shrek, a franchise from DreamWorks Animation, is renowned for its humour, nostalgia, and message of self-acceptance. It has a broad appeal, resonating with a cross-generational audience. The Shrek-mas campaign seeks to leverage this appeal, offering a variety of products and experiences that align with the unique and unconventional spirit of the Shrek brand.
Extracted in full from: https://www.mi-3.com.au/05-11-2026/shell-reddy-express-and-shell-otr-bet-collectibles-go-shrek-mas-latest-campaign
