Peter Williams August 6, 2015, 5:26 am
Coles is testing in WA a new tactic in the supermarket giants’ tussle for the petrol dollar by offering 4¢-a-litre fuel discounts to RAC members.
The 18-month trial starts today for more than 800,000 RAC members at Coles Express’ 74 service stations across the State.
Until now, Coles and Woolworths petrol discounts at affiliated outlets have been largely restricted to customers with fuel dockets after spending more than $30 at their respective supermarkets.
The RAC is the only motoring organisation to participate in such an offer.
If the program is successful, Coles may roll it out nationally.
“RAC members will save money on the posted fuel price at all Coles Express fuel outlets and this will be available every day, and everywhere across WA,” RAC general manager of corporate affairs Will Golsby said.
“The ability to now simply show your membership card and save on fuel prices is another way that RAC is giving back to its members,” Mr Golsby said.
The offer cannot be used on top of a supermarket docket.
It is understood the arrangement between Coles and RAC doesn’t involve profit sharing or commissions.
In late 2013, the competition watchdog brought to a halt escalating fuel discounting by Wesfarmers-owned Coles and Woolworths, accusing them of predatory pricing.
The two companies agreed with the Australian Competition and Consumer Commission to cap the discounts for supermarket customers at 4¢ a litre.
Both saw fuel sales drop at their outlets because of the undertaking, and introduced in-store offers to increase the discount.
Coles offers customers spending more than $20 at a Coles Express an extra 10¢ off, while Woolworths offers the same discount for people spending more than $10 at Caltex-Woolworths outlets. RAC members can get discounts and special offers from more than 100 retail and travel outlets.
Extracted in full from au.news.yahoo.com