Bennett’s Petroleum Mood Food was awarded the 2023 Small Retailer of the Year at the inaugural Australian Fuel & Convenience Awards Dinner in Brisbane.

“The AFC Awards are an externally and independently judged merit based awards program that recognises excellence, and Bennett’s Petroleum Mood Food certainly demonstrate that,” explains ACAPMA CEO Mark McKenzie.

The Award was presented to CEO Mr Troy Bennett by External Judge Peter Strong AM, former CEO of the Council of Small Business Organisations of Australia (COSBOA).

“All of the Nominees and Finalists were exceptional operators who really do enrich their communities by being part of them, and they all have a reason to be proud, but there can only be one winner, and this year its Bennett’s Petroleum”, added Mark.

As the industry congratulates the 2023 Small Retailer of the Year we take a moment to look a little deeper at this Award Winning Business.


AFC Award Profile:  Bennett’s Petroleum

Differentiating on Roads Around Australia – Tasmania’s Bennett’s Petroleum, with its Mood Food branded ‘Kitchen + fuel + coffee’ offer continuing to expand, addresses points of difference and sustainability efforts.

With Bennett’s Petroleum operating service stations across the Apple Isle the Mood Food concept at seven of its sites is promoted as an integral part of the Tasmanian travel experience”.  The company also has four Bennett’s Petroleum branded sites.


CEO Troy Bennett reflects on several factors demonstrating the points of difference he believes are advantageous for the business.

He describes his employees as being “authentic” and often locals “who are connected to and have an inherent knowledge of the area they work in”

Bennett’s Petroleum – Mood Food (BPMF) acknowledges that customer needs and wants are “always shifting”.  With this in mind, Mr Bennett says, the company is committed to providing a “consistently excellent but not ‘cookie cutter’ offer”, with each site tailored to its location and customers.

He points to the Sandy Bay site in Hobart as an example, noting the affluent suburb required a niche offer, which the Milk Bar concept was developed to cater for.

Conversely, Mr Bennett says the Kempton’s site, north of the capital along the national highway, has a spacious roadhouse design, with seating for up to 70n people, a dog run, football field, and netball and basketball rings, “making it a well-known destination stop for travellers”.

In further points of difference, Mr Bennett says BPMF has a passion for “great quality products throughout the brand”.

“Mood Food offers locally-roasted barista-made coffee, and cooks and prepares its wide food offering onsite, including fresh battered fish, burgers, fresh salads and sandwiches, roast meats and doughnuts, to name a few”, he said.


Environmental compliance is of particular importance to BPMF.

The company’s sustainability efforts include a soil land-farming innovation undertaken with the transformation of the Sandy Bay site to Mood Food Milk Bar.

Mr Bennett says 1,400 tonnes of contaminated soil, identified through level-4 testing, was required to be disposed of.

“An application was made to Southern Midlands Council to land-farm the soil at Kempton to recycle it,” he said.

“The soil was relocated to space at the rear of our Kempton site, put on plastic in separate piles, and within a year it was all reusable.  The soil was left onsite and forms part of the base for the concrete at Kempton’s rear.”

Other initiatives include an underground tank replacement program.

“All new sites have been upgraded with forecourt spill containers – a SPEL tank is in place at most sites, where practicable,” Mr Bennett said.

BPMF is claimed to be the first company in Tasmaina to have a Euro 6 powered truck.

“Euro 6 engines reduce emissions of nitrogen oxide, carbon monoxide, particulate matter, sulphur dioxide and hydrocarbon,” Mr Bennett said.

In other claimed firsts, he says BPMF is Tasmania’s first petrol company to feature an electric vehicle fast charger, ‘Bolt’, on one of its sites.  The company, Mr Bennett adds,  works alongside industry leaders to ensure it’s embracing the “very latest” technologies.

“Our research and investment into renewable energy at our stores will ensure Mood Food is there to cater to all customer and vehicle combinations for the decades to come,” he continued.

In its stores, BPMF is committed to a no-plastic wrapping policy, with all prepared foods wrapped in paper-based materials.

“Since 2019, all stores have used biodegradable brown paper bags for hot food purchases and biodegradable plastic bags, cutlery and straws,” Mr Bennett said.  “We’re currently transitioning all our retail food packaging to sustainable packaging.”

What’s next

Mr Bennett says BPMF is building a network of sites throughout Tasmania with a focus on “providing the energy sources and services to keep Tasmanian locals and explorers moving throughout their travels around our beautiful island state.”

Over the next two years, the company will add three Mood Food sites to the network, at Burnie, Cambridge and Latrobe.

“Our focus is to find the balance between products, value and service,” Mr Bennett said.


More Information

For more information on the Australian Fuel & Convenience Awards, the Nominees, Finalists and Winners; to nominate for the AFC Awards; or be there to support the industry visit:

Elisha Radwanowski BCom(HRM&IR)


Portions of this Profile first appeared in the September Issue of Convenience World –