New Sunrise supporting Heart of the Nation’s “Shocktober”

Continuing their long running support of Heart of the Nation New Sunrise Group is getting behind “Shocktober” where they have partnered with suppliers to raise funds, and awareness, for Heart of the Nation, because snacks can help save lives.

New Sunrise has been supporting Heart of the Nation in raising awareness for the lifesaving use of AEDs for years. In 2021 that support became a direct investment in the placement of over 400 AEDs in key locations in the New Sunrise network.

New Sunrise Managing Director, Steve Cardinale, is adamant that this is about more than money or service, it is about saving lives; “These AEDs are not just machines. They are beacons of hope and life-savers in critical moments. We have already had AEDs used in emergency situations, with 4 life saving outcomes!”

“Call Push and Shock – You Could Save a Life”.

Heart of the Nation was founded by original Yellow Wiggle, Greg Page, after he suffered a sudden cardiac arrest in January of 2020 – with his life saved by an off-duty nurse and a nearby AED – that shocked him into action. With only 10 percent of people surviving cardiac arrest, Greg is on a mission to improve the accessibility and visibility of AEDs in the community.

Heart of the Nation in raising much needed awareness on CPR and the use of AEDs during cardiac arrest events and it needs support. New Sunrise, Australia’s leading independent convenience retailer, have partnered with suppliers to raise much needed awareness and funds on this life saving initiative.

With 10c from participating products being donated to Heart of the Nation, across the New Sunrise network of over 1100 stores across Australia, customers can get involved and show their support with the purchase of much-loved Australian brands from Sunrise locations.

This Call, Push, Shock campaign will include wide national promotion featuring Greg Page, and the Sunrise Mascot, Sunny the Kookaburra. The campaign will run on free to air and digital platforms throughout the month, communicating the products and brands people can purchase to show their support. The TV ad will also feature the network store locator, giving greater visibility to the location of Sunrise local stores across Australia.

“Our reach potential is impressive, targeting an audience of over 15 million people during prime time viewing hours, including news and family-oriented programs such as “The Block” and “Today”. We ask consumers to visit Sunrise stores, purchase a participating promotion and learn more about the chain of survival”, Mr Cardinale said.