Aussie farmers have faced a year of: rising input, transport and handling costs; supply chain interruptions; floods, floods and more floods and unprecedented pressure to keep retail prices down in the face of spiralling inflation.  In short it has been a tough year.  UCB partnered with suppliers and the retail network throughout August 2023 to raise money for Rural Aid…and the result is stunning.

Following on from its support of the Rural Aid Mates Day in 2022, this year UCB again partnered with suppliers  Asahi BeveragesCoca-Cola Europacific PartnersFrucor Suntory OceaniaNestléBega GroupMondelēz InternationalMars WrigleyPepsiCoPeters Ice CreamUnileverPatties Foods Pty Ltd and Pacific Optics to donate $0.10 from the purchase of every product sold in participating stores ($0.20 for Pacific Optics products) throughout August 2023.

The result of the initiative was more than $106,632 raised for Rural Aid.

“A huge UCB thanks to our Trade Partners.  Thanks for partnering with UCB and our members, with your generous support for our Mates in the Bush” said UCB.

Rural Aid raise much needed funds for farmers who have faced crisis after crisis.  Rural Aid CEO, John Warlters said “Australian farmers continue to battle with natural disasters” .


“Rural Aid stands with our farmers when they need us most, providing water and fodder deliveries; financial, volunteer and counselling support, and developing programs to build sustainability in rural communities” continued Mr Warlters.

Rural Aid Health and Wellbeing Manager Lauren Stracey highlighted that the need for counselling services had grown so large that the Rural Aid Counselling Team has gone from three people to 15 in the last year alone.

In speaking of the counselling service Ms Stracey noted “Rural Aid counsellors live in the areas they service, understand the nuances of farming life, and usually visit farmers on their properties to deliver mental health support in ways that overcome barriers.  This vital service allows our primary producers to prioritise their mental health by brining the support to them in the place they feel most comfortable”.

“It has been a challenging year with disasters impacting many of our farmers.  Costs are rising, supplies are running short, and we’ve all seen the bare shelves at the supermarket.  Aussie Farmers have battled hell and high water to keep going and put food on our tables, so now its time for all of us to show we are ready to stand with them when things get tough!” noted UCB.

Rural Aid is a special initiative and one that needs support the whole year through.  This year that Buy A Bale initiative is open for donations –  – You can choose to donate: $50 which can buy feed for livestock,; or $150 to provide counselling for a farmer in need; $300 can provide clean drinking water; or you can select other to donate the amount of your choosing, simply select an amount (or other) then follow the prompts to donate.  Donations can be made anonymously.

Rural Aid is a trusted charity that has been providing support and assistance to farmers for many years and UCB Stores is stepping up for the industry to show support.  Retailers and suppliers, large and small, are encouraged to jump on and donate what they can now..

Congratulations to UCB network and suppliers on a great result.

More Information

Elisha Radwanowski BCom(HRM&IR)