Shell Urbanista Yagoona has reopened after a refit that brings the signature Nader Petroleum Urbanista style to a new level in a larger, expanded internal footprint that delivers new offerings and more choice for customers.
“We have wanted to expand the shop for years. Our main admin office was located in the old mechanic workshop onsite, but since relocating the admin we have been drawing plans to push the shop all the way to the back of the workshop”, explains Retail Operations Manager Tadros Nader.
“The shop has always been small, really small, but busy, so we were keen to make the changes, bring a bit more space and expand the offering for the community”.
With additions like a dedicated Energy Wall , expanded grocery offering and full on Slushy Bar the site has a new customer flow and pathway that is seeing results.
“We were really excited about the opportunity to add another cold wall and to dedicate it to the energy drinks was a great opportunity, and the customers are loving it, as much as they are the Slushy Bar”.
Small Changes Matter
In 2018 the sites got its first Urbanista treatment. The impact was huge, but 6 years on the changes from this latest iteration are a result of the growing brand development.
From the counter to the back wall of the shop
From the door to the front counter corner
The Urbanista styling keeps evolving, and the site is wearing it, inside and out.
The work onsite also presented an opportunity to see how much has changed at the site since the 1980s.
While the offering has changed substantially, the customer service and commitment to the community has not, neither have the faces you will see instore…if your are sharp eyed you may even run into this guy!
Congratulations Nader Petroleum Group on the latest face to what is truly a Yagoona Icon, we cant wait to see what she will look like in another 40 odd years.
Elisha Radwanowski BCom(HRM&IR)
ACAPMA
