Tasco Petroleum has recently shared that the rebrand of the Wodonga site (located at 178 Melbourne Rd Wodonga) has returned to the community an old favorite;  Wimpy’s.

Wimpys Wodonga, part of the Tasco Petroleum network, is a unique roadhouse. Unlike most roadhouses located along highways in between or on the outskirts of town, Wimpys is positioned within the beating heart of town itself.  This location draws in a diverse mix of customers, including truck drivers, tradies, and local walk-ins from nearby businesses and adds to the unique Wimpy’s experience.

The rebranding to “Wimpys Wodonga” pays homage to its nostalgic nickname among truck drivers on the Hume Highway. Originally, Wimpys was a hamburger chain in Mobil sites during the 1970s, a name that has remained popular ever since.

Tasco Petroleum General Manager Evan Newell said on the opening; “Wimpy’s Wodonga holds an important place within the TASCO network.  Being one of our largest company run sites, Wimpy’s employs in excess of 20 local staff and provides essential services such as fuel, food and convenience items to locals and travellers alike as well as providing a place for transport operators to have a break, take a shower and enjoy a good meal at a good price.”

“Bringing back the “Wimpy’s” name was the next logical step for this site after seeing how often the location is referred to as “Wimpy’s” or “The Old Wimpy” on social media posts.  This also tied in with a refresh of the sites façade and signage which has given it a whole new look and feel”, Evan added.

“Wimpy’s continues to show outstanding growth & resilience despite many other fuel retailers entering the local market.  This is testament to the entire TASCO team at this location and the great value food and convenience items on offer.  Confirmation that Wimpy’s really is part of the local community”, concluded Mr Newell.

 

Wimpys Wodonga has focused on providing quality, home-cooked meals at affordable prices, catering to both traveller’s and local patrons.

In partnership with New Sunrise, the store has also expanded its convenience offerings, adding more variety and value to meet the diverse needs of its customer base. These initiatives have positioned Wimpys Wodonga as a favoured stop, blending quality food and effective convenience solutions for all its visitors.

 

Wimpys Wodonga’s success and ongoing growth are built on four foundational priorities:

  1. Site Cleanliness – Consistently maintaining a clean, welcoming environment for every customer.
  2. Quality Food – Serving high-quality, home-cooked meals that appeal to both traveller’s and locals.
  3. Customer Satisfaction – Focusing on delivering positive customer experiences to foster loyalty and encourage repeat visits.
  4. Executing Promotions – Proactively implementing promotional offers that add value and draw in a wide variety of customers.

These core elements contribute significantly to Wimpys Wodonga’s strong reputation and sustained growth.

 

 

Significant sales growth at Wimpys Wodonga from 2020/21 to 2023/24 has been driven by the following categories:

  1. Restaurant Sales – Increased by 34.98%, thanks to a focus on quality food, competitive pricing, and a welcoming atmosphere.
  2. Takeaway Food Sales – Achieved an outstanding 84.79% growth, fuelled by the convenience of home-cooked meal options that meet customer demand.
  3. General Merchandise Sales – Grew by 66.27%, benefiting from strategic merchandising and effective promotions that appeal to a wide customer base.
  4. Beverage Sales – Rose by 40.19%, supported by attractive pricing, well-organized displays, and targeted promotional efforts.
  5. Bakery Pies & Rolls– We have recently launched Jill & Jack daily pies and sausage rolls in the store, and the response has been overwhelming. Customers have shown great enthusiasm for the quality and variety, contributing positively to our sales and enhancing the overall appeal of our bakery offerings. This launch has not only attracted new customers but has also encouraged repeat visits from locals seeking delicious, fresh options.

These impressive gains highlight a commitment to quality products, well-considered pricing, effective merchandising, and exceptional customer service across all categories.

 

 

Over the next 12 months, Wimpys Wodonga will be focused on:

  1. Upgrading Shower Facilities – Improving amenities to ensure greater comfort and convenience for customers, particularly traveller’s.
  2. Introducing New Products and Menu Items – Regularly updating the menu with fresh options to align with customer preferences and market trends.
  3. Site-Specific Promotions – Launching exclusive promotions tailored specifically to Wimpy’s diverse customer base, aimed at increasing engagement and sales.
  4. Maintaining High Customer Satisfaction – Focusing on delivering exceptional service to guarantee a positive experience for every visitor.

Wimpy’s Wodonga merchandise available for purchase and have a range of in store meal and coffee deals.  Next time you’re on the Hume and driving by, call in and see the team at Wimpy’s Wodonga!

ACAPMA

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