When I commenced duties as CEO of ACAPMA in February 2015, I had no idea what the future would bring—or how much the role, and this industry, would change me.
I came into the position believing I had a solid understanding of the fuel industry. I’d worked extensively with the road transport sector, had a decent grasp of energy policy, and thought the dynamics would be much the same. But very quickly, I came to realise that many of my perceptions were wrong.
What I discovered was an industry made up not of faceless corporations or global energy giants, but thousands of small and medium-sized businesses – family-owned operations, regional distributors, local service station owners – who simply went about their daily business, ensuring Australians had reliable access to fuel. Not just households, but farmers, transport operators, airlines, mining operations, and heavy industry. Every day. Rain, hail, or shine.
And in that way, the people in this industry reminded me so much of the road freight sector I’d worked with before—hardworking Australians, fiercely proud of what they do, yet often misunderstood or even maligned by the public for the very service they provide.
And so, together with my colleagues at ACAPMA, I set about to change that. To reshape public perceptions. To stand up for the quiet achievers of this essential industry. And what a journey it has been.
There were certainly some early challenges. The wage underpayment issue in 2015 was a baptism by fire. The COVID lockdowns in 2020 and 2021 tested us all in ways we’d never imagined. But in the face of these challenges, I witnessed the best of this industry. I saw fuel businesses go above and beyond to keep regional communities supplied during natural disasters. I watched as operators mobilised to deliver fuel to emergency services, hospitals, and isolated towns cut off by flood or fire. The commitment of this industry during times of national crisis is unmatched—and it’s something I will never forget.
That pride, in turn, helped shape my next step. I recently accepted the role of CEO at Freedom Fuels—an opportunity to engage more deeply with the operational side of the industry I’ve grown to love. It was not a decision made lightly, but it feels like the right time to hand the baton over.
Most of all, I leave with a deep sense of gratitude. To the many members of the industry who welcomed me, who challenged me, and who supported me. To the wider network of partners and friends, inside and outside of the sector. And to the ACAPMA Board—your trust and support over the past 10 years has meant everything.
To my team at ACAPMA, I owe a debt of thanks. Your work, your passion, your commitment to our members—it’s been the engine of everything we’ve achieved. I especially want to acknowledge our Executive Manager, Elisha Radwanowski, whose expertise and tireless advocacy has been instrumental in advancing the interests of fuel wholesalers and retailers across Australia for many years.
As I prepare to step down, I do so with complete confidence that ACAPMA is in very good hands.
The Association enters this new chapter with a strong and growing membership, a clear strategic direction, and a committed and experienced Board led by ACAPMA President Wade Death. The organisation’s reputation—across industry, with regulators, and within government—has never been stronger, and these trusted relationships will be essential to navigating the challenges and opportunities of the years ahead.
Importantly, I am delighted to be handing the reins to Rowan Lee, who will commence as ACAPMA’s new CEO. Rowan brings a unique mix of experience across both industry and government. He most recently served as Public Affairs Manager with 7-Eleven Australia. Prior to that, Rowan held senior advisory roles with the Victorian State Government and the Commonwealth Government and worked as a senior manager in the Australian Hotels Association. Rowan understands the policy environment, knows the power of genuine stakeholder engagement, and brings a fresh perspective that will serve ACAPMA well.
Rowan will be supported by the dedicated ACAPMA team—professionals who care deeply about our members and who bring a quiet tenacity to everything they do. With this team in place, and a clear sense of purpose, ACAPMA is poised to thrive.
As for me, I won’t be disappearing completely.
I look forward to staying connected with ACAPMA as an active member of the Association – and as a passionate supporter of the Australian fuel and convenience industry. I also look forward to seeing all of the Members at the upcoming ACAPMA Conference – the APFIF25 Gala and Awards Dinner.
So, to borrow a line from The Hitchhiker’s Guide to the Galaxy: “So long… and thanks for all the fish!”
Mark McKenzie
CEO, ACAPMA
2015-2025
