The path to Net Zero is one that businesses are walking too. Reductions and innovations are getting businesses some of the way, but offsets are going to be a key element for most businesses individual journey towards Net Zero. Managing the offset process and ensuring correct assessment of carbon content and offset value (and ethics) is something that is beyond many smaller businesses right now. Viva Energy Shell Card is offering a simple way for businesses to choose to offset the carbon in the fuel they buy with their latest Shell Card customer benefit – Opt-in Carbon Neutral Fuel.
At the recent ACAPMA conference, the APFI Forum, Viva Energy Cheif Business Development and Sustainability Officer, Lachlan Pfeiffer, outlined the commitment of Viva Energy to not only advancing its own journey towards Net Zero, but delivering solutions for all businesses to drive change today. The Opt-in Carbon Neutral Products Program is one of these innovative solutions.
Commencing early 2024 the program will see Shell Card customers provided with the option to offset the carbon emissions from the fuel they purchase.
The program is an Australian initiative, operated and maintained by Viva Energy rather than Shell International, and it has a uniquely Australian flavour because of this.
Under the program customers will be given a choice of where the offsets come from, they can select to offset using 100% Australian carbon credits or a mix of Australian and international carbon credits.
Speaking about the program Mr Pfeiffer outlined, “Direct emission reductions are not always available immediately, and carbon offsets are a way of achieving lower net-carbon outcomes quickly and efficiently – particularly for businesses operating in sectors that are harder to abate and where technological pathways to lower emissions are likely to take some time to be commercial. This is an excellent interim solution for businesses looking to take meaningful action to offset their emissions while supporting projects with positive environmental, economic and social benefits”.
The Shell Card Opt-in Carbon Neutral Fuel program will be available at all 1,300 Shell Card locations Australia wide, including Shell, Shell Coles Express, Liberty and Westside branded locations.
For more information on the program email CarbonNeutralFuel@vivaenergy.com.au
Elisha Radwanowski BCom(HRM&IR)
ACAPMA
