New Sunrise X-Roads Cranebrook welcomes Greg Page for ‘SHOCKTOBER DAY’

New Sunrise X-Roads Cranebrook recently hosted ‘Shock-tober Day’. The event offered an opportunity to thank customers for their support for the Shcoktober fund and awareness raising campaign running through the New Sunrise network during the month of October. The event also allowed for a practical focus on how (with a little AED, and a little information) everyone can be a hero.

Shocktober is an initiative designed to raise both funds and awareness for the lifesaving activities of Heart of the Nation.

Continuing their long running support of Heart of the Nation New Sunrise Group is getting behind “Shocktober” where they have partnered with suppliers to raise funds, and awareness, for Heart of the Nation, because snacks can help save lives.

New Sunrise has been supporting Heart of the Nation in raising awareness for the lifesaving use of AEDs for years. In 2021 that support became a direct investment in the placement of over 400 AEDs in key locations in the New Sunrise network.

New Sunrise Managing Director, Steve Cardinale, is adamant that this is about more than money or service, it is about saving lives; “These AEDs are not just machines. They are beacons of hope and life-savers in critical moments. We have already had AEDs used in emergency situations, with 4 life saving outcomes!”

“Call Push and Shock – You Could Save a Life”.

Heart of the Nation was founded by original Yellow Wiggle, Greg Page, after he suffered a sudden cardiac arrest in January of 2020 – with his life saved by an off-duty nurse and a nearby AED – that shocked him into action. With only 10 percent of people surviving cardiac arrest, Greg is on a mission to improve the accessibility and visibility of AEDs in the community.

Heart of the Nation in raising much needed awareness on CPR and the use of AEDs during cardiac arrest events and it needs support. New Sunrise, Australia’s leading independent convenience retailer, have partnered with suppliers to raise much needed awareness and funds on this life saving initiative.

The Shocktober Campaign saw 10c from participating products being donated to Heart of the Nation, across the New Sunrise network.

This campaign was activated by over 1000 independent P&C retailers across the country, and supported with an exclusive national TV Campaign.

This Call, Push, Shock campaign included wide national promotion featuring Greg Page, and the Sunrise Mascot, Sunny the Kookaburra. The campaign will ran on free to air and digital platforms throughout the October, communicating the products and brands people can purchase to show their support. The TV ad also featured the network store locator, giving greater visibility to the location of Sunrise local stores across Australia.

The Shocktober Day Event took place on the 30^th of October and X-Roads in Cranebrook, and gave customers the opportunity to meet Greg, meet Sunny the Sunrise mascot, learn CPR and enjoy free giveaways and samples!

The final count on the fundraising side of Shocktober is being tallied now, but it is clear that the goal of raising awareness of the power of an AED (and a little information) in the community.