The ACAPMA Board is pleased to announce the appointment of Mr Rowan Lee as the new Chief Executive Officer of the Association, effective Friday 9 May 2025.
Rowan steps into the role with a strong experience in corporate affairs, government engagement, and stakeholder relations. He most recently served as Public Affairs Manager at 7-Eleven Australia, where he was instrumental in shaping national conversations on key policy and regulatory issues affecting the Australian Fuel & Convenience sector.
In his new role at ACAPMA, Rowan will draw on his deep knowledge of Australia’s policy and regulatory environment to lead industry advocacy efforts and drive member-focused service delivery across industrial relations, training, regulatory compliance, and strategic engagement.
Rowan’s appointment comes at a critical juncture for the fuel wholesale and retail industry, as businesses contend with continuing and likely future changes in the Australian Industrial Relations ecosystem, rising operational costs, shifting consumer preferences, and the growing challenges of accommodating Australia’s Net Zero 2050 ambitions. With his background in building strong stakeholder partnerships and managing complex regulatory portfolios, Rowan is well positioned to guide the Association through this next chapter.
“I am delighted to welcome Rowan to the team. Rowan’s deep experience in public affairs and stakeholder engagement, coupled with his knowledge of the industry, aligns strongly with the strategic priorities of our Association”, said ACAPMA President Wade Death.
“The Board looks forward to working closely with him to ensure that ACAPMA remains squarely focused on the bona fide interests of our members – and continues to deliver high-quality services across advocacy, industrial relations, training, and compliance support,” Wade added.
“It’s a genuine privilege to be appointed CEO of ACAPMA,” said Rowan Lee.
“Our industry is a dynamic and essential industry that plays a critical role in the daily lives of Australians and in the broader national economy. I look forward to working closely with the Board, the ACAPMA team, and our members to deliver meaningful advocacy and practical support during a time of both great challenge and great opportunity” Rowan added.
In preparation for assuming full responsibility in July, Rowan will work closely with current ACAPMA CEO Mark McKenzie and the ACAPMA Board over the coming two months. This transitional period will be punctuated by some pre-arranged personal leave in late May and early June, after which Rowan will resume induction activities and begin engaging directly with members, partners, and government stakeholders.
The ACAPMA Board is confident that Rowan’s leadership will further strengthen the Association’s role as a trusted voice for the fuel and convenience industry and ensure continued delivery of high-value support to member businesses across Australia.
ACAPMA
